However, eHarmony told her it can easily not totally erase their unique record of having registered, or treat their particular private information


However, eHarmony told her it can easily not totally erase their unique record of having registered, or <a href=""></a> treat their particular private information


If the complainant asked the webpages “delete” their own reputation, she asked one their account as well as her private information do be forever erased of eHarmony’s host.

As a result so you can their unique demand, however, eHarmony 1st “closed” – or deactivated – their unique reputation, so it is unreachable to help you prospective fits.

The fresh new complainant rapidly advised eHarmony that the was not just what she wanted. At that time, she discovered from eHarmony so it did not permanently erase members’ personal data.

Our very own study unearthed that the option so you can “close” an account wasn’t readily accessible towards eHarmony website. Neither is there an obvious reasons out of just what eHarmony implied of the one term.

eHarmony stated that it “anonymizes” the information on the closed membership because fundamentally did for the the fresh new complainant’s instance, however, failed to determine below just what points they did so.

Investigation preservation

PIPEDA requires that groups generate recommendations and functions with regards to the fresh new preservation of personal information, plus restriction and you will minimum storage periods. In rules, eHarmony is allowed to preserve personal information only for provided that as the necessary for the latest fulfillment of purposes for it is obtained.

eHarmony reported that the reason they deactivated levels and indefinitely employed the information and knowledge – as opposed to removing the newest membership together with pointers in them – would be the fact 40 % off players reactivate in this a two-year several months. In the event the data is chosen, some body seeking to re-register aren’t inconvenienced once-consuming activity of completing yet another survey.


Within view, eHarmony is give users who plan to terminate their accounts a obvious selection anywhere between membership deactivation (temporary) and account removal (permanent).

Throughout the our studies, i indexed that when 40 per cent from members have a tendency to reactivate inactive levels, up coming a majority – 60 percent – don’t. For this reason, they’d maybe not gain benefit from the long maintenance of the information.

  • Create, use and enhance users on a preservation rules by which individual pointers during the deactivated accounts could be erased regarding eHarmony’s machine, removed or anonymized immediately after a good period of time;
  • Include a merchant account removal choice; and you may
  • Show pages to their affiliate membership profiles exactly how membership deletion try not the same as account deactivation, and also make each other selection clear and simply available. A description of your difference in account deletion and you can account deactivation should also be created on standard privacy policy.


In its impulse, eHarmony confirmed this got removed, otherwise was a student in the entire process of taking, actions to address the issues, including:

  • Setting-up a two-seasons storage months for personal advice that website gathers off new pages of the solution;
  • Taking a very clear and efficient processes to have profiles so you’re able to demand reduction of their information that is personal; and you may
  • Taking users having obvious factual statements about the essential difference between deactivating an account and you will deleting a merchant account along with information about how long eHarmony holds private information.

eHarmony along with explained to our Work environment just how if in case they anonymizes users’ study, and this, in essence, forever and irreversibly strips all yourself idenfiable analysis out of associate levels. eHarmony confirmed that complainant’s membership ended up being anonymized in this fashion and the guidance was rendered permanently depersonalized.


Due to the fact eHarmony has the benefit of users a clear option of totally removing its account till the avoid out of 2 yrs, i determined that a default storage age of two years for dry membership is acceptable.

In the course of time, we were happy with eHarmony’s solutions. And additionally establishing a set storage policy, this has generated the confidentiality controls sharper to profiles and you can improved processes for speaking about confidentiality questions. Accordingly, the new ailment try sensed well-founded and you can resolved.